THE NATURE OF CONCEPTUAL METAPHOR AND ITS PLACE IN MODERN SCIENCE

This article reviewed the functioning of conceptual metaphor in scientific-medical discourse. By using cognitive-pragmatic methodology the author seeks to trace the process of transition from special knowledge to ordinary. The relevance of the study is due to the problem categorization of the surrounding reality, which plays a key role in cognitive linguistics, in which the metaphor acts as manifestation of the analog capabilities of the human mind metaphor in modern cognitive science is defined as the main mental operation on conceptual structures (domains, frames, gestalts, mental spaces), as a way of knowing, categorization, conceptualization, evaluation and explanation of the world.