EXTENT ENTREPRENEURIAL ORIENTATION INFLUENCES THE CREATIVITY AND INNOVATIVE SKILLS OF BUSINESS EDUCATION STUDENTS' IN UNIVERSITIES IN SOUTH-EAST, NIGERIA

Abstract: This study ascertained the extent entrepreneurial orientation influences the innovation and creativity of business education students in universities in South-East, Nigeria. The design of the study was descriptive survey. The population of 1619 business education students was used for the study using census survey sampling. Two research questions guided the study and two null hypotheses were tested. A structured questionnaire containing 20 items was used for data collection. Cronbach Alpha was used to compute data collected and reliability coefficient of 0.91 and 0.87 for the two clusters (B1 to B2) with an overall coefficient of 0.89 were obtained. 1617 copies of the questionnaire were retrieved and used for data analysis. Mean and standard deviation were used to answer the research questions and to determine the homogeneity of the respondents’ ratings while the z-test was used to test the hypotheses at 0.05 level of significance. Findings revealed that entrepreneurial orientation influences business education students’ towards becoming innovative and creative. It also revealed that male and female business education students’ in universities in South-East, Nigeria did not differ significantly in their mean ratings on the extent entrepreneurial orientation influences them towards becoming innovative and creative. Based on the findings, the researchers concluded that business education students’ in universities in South-East, Nigeria would benefit from effectively delivered entrepreneurial orientation as it would improve their innovative and creative skills. However, the researcher recommended among others that, universities should device a means to assist business education students’ that indicated interest in being self-reliant and self-employed while in school and after graduation through incubator programme.

Keywords: Entrepreneurial orientation, business education, creative skills and innovative skills.

Title: EXTENT ENTREPRENEURIAL ORIENTATION INFLUENCES THE CREATIVITY AND INNOVATIVE SKILLS OF BUSINESS EDUCATION STUDENTS’ IN UNIVERSITIES IN SOUTH-EAST, NIGERIA

Author: Virginia Nkechi Okeke

International Journal of Novel Research in Education and Learning

ISSN 2394-9686

Vol. 10, Issue 1, January 2023 - February 2023

Page No: 113-120

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 21-February-2023

DOI: https://doi.org/10.5281/zenodo.7660062

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