DIGITAL BRAND AWARENESS AND USES IN RURAL SECTOR

In the past, a rural consumer had to go to a nearby town or city to buy a branded product since branded
firms gave priority to urban markets. Large firms are now, however, finally acknowledging the relevance
of rural markets due to the growing clout of rural consumers. India's rural market is currently seeing great
growth as a result of the vastly increased purchasing power, expanding brand awareness, efficient media
communication network, and changing customer demographics in rural areas. Numerous studies have
demonstrated that the rural middle class is not only wealthier than the urban middle class, but it is also
growing more swiftly. Another aspect speeding up this occurrence is the infrastructure connecting all four
big urban regions via hundreds of municipalities. This helps companies reach the biggest distribution
network feasible, reach regional markets, and challenge the ubiquitous attitudes and practises of rural
consumers. This essay seeks to ascertain the level of brand awareness among those who live in rural areas.