Impact of customer intimacy on customer loyalty, retention and sustaining revenue for the organization

In Today’s competitive world Customer intimacy have become a necessary act as compared to the past because the business is getting more and more tougher which was never in the past, today the channels of Sales and marketing are almost 50% more expensive than some years ago, currently the buyers have more power than any other time in the history of free market. When it comes to Customer intimacy it goes beyond talking to the customers. It is a two-way connection and the perception of the customers matters a lot. Most of the Industries today have also realised that they cannot be customer centric without cultivating customer intimacy. Customer intimacy involves a shared understanding of customer problems and needs among all team members, in the present scenario organizations must be aligned with the true needs of the individual customer. Organizations must consciously make an attempt to promote a culture of customer intimacy and must plan and develop strategies, systems and processes to safeguard it before it gets lost, as industries are getting more and more hyper active today. Customer intimacy mentions to provide buyers with their requirements, wants, and ideas. It is setting one’s concentration towards marketing and cultivating long-term customer relationship with the help of targeting the markets. Customer intimacy is a strategy which is used by organisations which is based upon detailed knowledge of the customer to know all customer needs for aligning company culture towards offering personalized products and services to optimize tremendous customer loyalty and reduce customer churn. This research article deals with the importance of Customer intimacy, and discuss on the strategies through which Customer intimacy can be created by the organizations, this study is based on Qualitative study for which data was gathered through secondary sources such as Books, Thesis, Research articles, various Websites and Journal article.