Design Thinking in e-culture crowdsourcing platform

The worth and benefits of the Design Thinking approach in the last decade keep growing and spreading across various fields that traditionally weren’t even considered to be part of the new digital era. But, as the trends and consumer needs are ever-changing, design thinking was tested in the e-culture as well, with more than positive results. One such case was also the 2gether project, which based its design and development of the MOMus crowdsourcing platform on the Design Thinking ideology and its framework. Following the user-centric approach to problem-solving the platform was designed to require the users’ active participation in order to re-establish what it means to communicate with an art audience and promote cultural heritage in the digital era.