Covid-19 Paradigm shift in Corporate Social Responsibility: A Study of Indian Companies

The purpose of the study is to examine the evolution of the idea of corporate social responsibility (CSR) in light of one of the most severe global crises, the COVID-19 epidemic. The idea of corporate social responsibility (CSR) has evolved from being thought of as philanthropic deeds to include systematic corporate activities and close stakeholder interaction based on social, economic, and environmental interests aimed at long-term sustainable economic development and public welfare. The difficulty of relocating to a new setting has been presented to the companies due to the rapid proliferation of COVID-19 worldwide. Results shows that businesses everywhere are engaging in CSR initiatives in response to the COVID-19, regardless of the degree of development in their respective nations. Companies with extensive expertise in corporate social responsibility (CSR) are responsible to their communities and society. The primary objective of CSR—to contribute to public safety and wellbeing—remains unchanged regardless of where it is in its growth. The findings demonstrate that even during the financial crisis, the businesses examined in the research continue to engage in socially responsible activities that support the achievement of CSR objectives.