A Study On Purchase Behaviour Of Rural And Urban Consumer Towards Selected Fast Moving Consumer Goods In Salem

The Purchase Behaviour has many approaches to economic phychological,and social cultural. A consumer is subjected to many influences before the actual purchase. Aroused needs are forces which activate goal- oriented behaviour to bring want –satisfaction. Fast moving consumer goods are large household goods. The fast moving consumer goods which are packaged is stuffs. Other then grocery sold in super market and retail shop. The fast moving consumer goods sector is on fourth largest in the economical large market value for Rs.60,000 crore. This industries for earn profit and quick turnover.  The fast moving consumer goods product is frequently purchase and the consumer to take all goods and services. The fast moving consumer goods are two types of market for rural and urban market.  They are purchase behaviour of rural and urban consumer’s selected fast moving consumer goods. This study focused about purchase behaviour of rural and urban consumers. The conclusion will be given.