A Study on Short and Long-term Investment Decision-making among Working Women in Education Sector

India is one of the fast-growing economies and an encouraging market for businesses worldwide. We have majority of our funds still locked in unorganized sector and are still being ruled by non-banking habits, informal lending and borrowing. Women have been taking roles and forging ahead in many industries. Women have become financially independent and play a great role in the economy of investments and savings. It is imperative to understand their short term and long-term Investment Decision Making. The present study would help understand the investment decision making behaviour of working women in education sector. The present study attempts to understand the factors which influence short term and long-term investment decision making and the preference of financial instruments. The study also attempts to study relationship between demographic and socio-economic factors and investment decision making. The study would try to focus on understanding the preference for new instruments by working women. The study would be conducted for a sample of 203 working women from education sector at Hyderabad. The paper uses primary sources of data. The statistical tools used are chi square, Cross Tabulation and Cramer’s V. The study would add to the existing body of knowledge. Informed Investment decision making for short and long term would help grow our economy and get good returns also.