Online Buying Behavior- A Tool for Economic Development
- 1. Research Scholar (Part time) Assistanat Professor Sri Sankara Bhagavathi Arts & Science College,Kommadi Kottai.
- 2. Research Guide, Associate Professor -Commerce,Head Sri Sarada College for Women, Tirunelveli.
Description
The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. Online shopping has also been started in Bangladesh, but consumers are not much habituated yet to go online shopping frequently. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire. The survey reveals that consumers shop online to save time, and for available varieties of products and services. Both male and female both have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the product most.
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