FORMATION OF CREATIVITY AND BOOKREADERS QUALITIES IN HIGHER EDUCATION INSTITUTION

The purpose of the article is to develop students' creative abilities and reading in the process of studying at the university. The article is based on the results of  qualitative and observational studies of the authors. Qualitative research is characterized by in-depth expert conversations with specialists in the field of higher education. The authors identified factors, conditions and levels of the process of development of creativity and reading of students in higher educational institutions and analyzed its content. According to the authors, the decisive contribution to the development of student creativity is a comprehensive, systematic application of the concept of individual, procedural and environmental in accordance with three clearly defined levels of higher education. This article discusses the flourishing of creativity in higher education, various problems, as well as some factors that contribute to the development of creativity and reading in an educational environment of this type.