Published December 5, 2022 | Version v1
Journal article Open

CHARACTERISTICS OF SERVICE POSITIONING STRATEGIES IN TOURISM ENTERPRISES

Description

In this article, for the development of a marketing strategy in a tourist enterprise, the selection of the target market and the positioning strategy, the establishment of relations with consumers, the development of new goods, and the promotion are considered.

Notes

"Science and innovation" international scientific journal. ISSN: 2181-3337

Files

A-79.pdf

Files (594.5 kB)

Name Size Download all
md5:8a3a4c59d37dd627d6f384630fe62274
594.5 kB Preview Download