How to get your message across: designing an impactful knowledge transfer plan in a European project

Many projects in their reporting phase are required to provide a clear plan for evaluating the results of those efforts aimed at translating scientific results to a broader audience. This paper illustrates methodologies and strategies used in the framework of a European research project to assess the impact of knowledge transfer activities, both quantitatively and qualitatively, and provides recommendations and hints for developing a useful impact plan for scientific projects.