Main aspects of international marketing activities of export companies

The subject of the research is the theoretical and practical aspects of determining the international
marketing activities of export enterprises.
The aim of the research is to determine the essence of the organization of marketing activities
of exporting enterprises and find effective ways to overcome the problems of marketing support for
export enterprises in Ukraine.
Research methods. When writing the article, a system of scientific research methods was used,
namely: analysis and synthesis; complex analysis; comparative and economic analysis.
Results of the investigation. As a result of writing the article, it was determined that the strengthening
of the globalization of world economic processes, as well as the growth of competition in the domestic
market of Ukraine, makes it necessary for Ukrainian enterprises to search for new markets. It has been
proven that international marketing is defined as the marketing of goods and services beyond national
borders or as marketing carried out by an international company. It has been determined that entering
foreign markets with products that only partially meet their requirements generates much higher losses
and unproductive costs than conducting preliminary marketing research on these markets.
Scope of the results. Economics, marketing, management, advertising, international marketing,
entrepreneurship.
Conclusions. Because of writing the article, it was found that entering a foreign market puts a
company in a situation completely different from that which may be familiar to it from its experience
in the national market. The development of nationally oriented marketing into an international one
requires that the study of a specific product market, its segmentation and the development of a
marketing mix extend to the behavior of the company not only in trade and after–sales service, but
also on the investment activity of the company, taking into account consumers of foreign markets.
Promoting their products to international markets, and then strengthening their positions on them,
enterprises need to competently respond to market fluctuations in world markets.