European Institute for innovation Development
Published May 16, 2022 | Version v1
Journal article Open

Organization of entertainment education to train public marketing specialists for the service sector

Creators

  • 1. O.M. Beketov National University of Urban Economy (Kharkiv)

Description

Modern society is developing in the face of global challenges, the dynamics of which are constantly increasing. Youth is one of the most mobile and changeable parts of the population. Students of higher educational institutions are the vanguard of these processes, which is associated with a high level of intellectual potential, academic mobility and the search for opportunities for arranging a future life. One of the innovative approaches to the formation of effective methods of training specialists in the system of public marketing for the service sector is the development of proposals in entertainment. The study’s purpose is to search for entertainment methods for training public marketing specialists in the field of services. The research topic was considered in the works of various authors. The author offers to develop entertainment methods to increase the effectiveness of training of public marketing specialists for the service sector based on practical experience of events that were held for students majoring in public administration, hotel and restaurant business, tourism, hotel, resort, and tourism service management.

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References

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