SOCIAL MEDIA AND WOMEN EMPOWERMENT

There has been a change in the media landscape over the past decade with social media channels such as blogs, online discussion opportunities, and online communities now accompanying traditional media outlets such as newspapers, magazines, and television programs. Social media is becoming an agent of change. It is changing the way information is communicated to and from people around the world. Its use is increasing day by day with high rate in all over the world. Social media has confirmed potential for assembling attention and responsibility to women’s rights, and challenging judgement and stereotypes. It has proved to be a powerful vehicle for bringing women’s rights issues to the attention of a wider public, spurring action on the streets of cities around the world and inspiring policy makers to step up commitments to gender equality. The paper is an attempt to study how social media is donating to women empowerment based on secondary data. The paper likes to accomplish that though social media is contributing to women empowerment but there is virtual gender gap due to lack of literacy, cybercrime, cyberbullying, etc. and women are not able to fully utilize the new space.