ONLINE CHANNEL USAGE: EVALUATING ASSOCIATION W.R.T ONLINE TRAIN TICKET PURCHASE

Internet usage in India has been gradually increasing across many businesses, one
of which is the travel sector. The difference in the internet usage across various
sectors exists given the benefits the channel provides to the consumers. This study
focuses on the internet users’ inclination to purchase various products or services
and their approach towards online train tickets purchasing. Using chi-square
association is being tested and identified that there exists relationship across few
online purchases.