ROLE OF PEOPLE IN THE SUCCESS OF RETAIL FIRMS

People forms an important part in any organization as they are the service providers to the customers. Retailers rely on people to perform the basic retailing activities, such as buying and displaying merchandize and providing service to customers. Many big retailers require people not only for performing the core and facilitating customer services but also for enhancing supplementary services for its customers. Though having the right product at the right time and the right place is what retail calls for, still it is highly supported by the right people at various levels. Proper planning, organizing, strategizing along with excellent execution is the key to the success for any retailer. HR people are the backbone of any company, and the success of retail business depends a lot upon the kind of HR strategies it is following and how people are managed.