Communicating the Value of the Medical Library Early and Often at a School of Public Health

At the Medical Library Association Annual Conference in May 2022, Kayla shared the process she went through to analyze the websites of six schools of public health to see if and how they communicated the value that their medical library and public health liaison librarian(s) bring to the student experience. Kayla discussed the marketing statements she developed to target prospective students, current students, and alumni that would promote the medical library’s numerous services as well as the dedicated support of its two public health librarians, as well as her collaborations with Assistant Dean for Public Relations at Yale School of Public Health.