Published June 16, 2022 | Version v1
Journal article Open

Do the YouTube Views Count Reflects the Seniority and Acceptance of Indian Classical Musicians within Fraternity or the Vice-Versa?

  • 1. University of Hyderabad
  • 2. Central University of Sikkim

Contributors

Researcher:

  • 1. University of Hyderabad

Description

YouTube is a highly dominating music distribution platform. Previous studies indicate the relations between YouTube music videos, the role of the algorithm, musical creativity, user-generated content, and user engagement. The current investigation aims to understand the bi-directional relationships between the YouTube views, selected aspects of music, and the musicians. The study obtained 257 sample videos of 87 musicians of different categories. The researchers used YouTube filters to collect sample videos, and the obtained data were statistically analyzed using pivot tables and the Chi-square test. The results show that the seniority and popularity of musicians in the ICM fraternity are not decisive factors for high YouTube views. When the research output shows an equal distribution of Instrumental and Vocal Music performances, the Male-Female ratio in the high-viewed YT presence is not equal. The study also successfully established different levels of presence of Classical, Neo-Classical, and other music renderings by the Hindustani Raga musicians. This study reveals the necessity for identifying the functional components leading to high YouTube views.

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