Published May 27, 2022 | Version v1
Journal article Open

Determinants of Artistic Information Identification of the Olympics Ceremonial Suit

Creators

  • 1. Kyiv National University of Culture and Arts, Ukraine

Description

The purpose of the article. To analyze the Olympics ceremonial suit of the XXXII Olympic Games «Tokyo 2020» and to form promising defining features of its artistic and informational identification. The research methodology provides art analysis of the formation, artistic motives, national appeals, general aesthetics and modern trends that are accumulated in the design of the Olympic ceremonial suit of foreign sports teams. The scientific novelty is to study the Olympics ceremonial suit of Tokyo 2020 Olympics and identify promising strategic advertising features of its artistic and informational identification. Conclusions. As a result of the research for further application in the design of the Olympic ceremonial suit promising strategic advertising features of artistic and informational identification are identified, including: 1) Convergence of appeals to the colors of the national flag in the design of the analyzed ceremonial Olympics suits of sports teams; 2) Correspondence of artistic and informational identification of ceremonial suits to the basic principles of the Olympic Games; 3) Eco-friendliness in an Olympics formal suit, which involves not only the use of environmental materials in the design of clothing, but is also aimed to draw attention to the global problem of mankind. Excess raw materials with a long service life and proper technological utilization of light industry waste has become a trigger for increased attention to environmental awareness at all levels of human activity. High fashion dictates the trends for -middle and mass market and is gradually moving to safe textile materials that are biodegradable without contaminating the water with micro-plastic; 4) Vestimentary traditions in the artistic and informational identification of the Olympics ceremonial suit, which allow to see the designer (design studio, company, etc.) as a referent of the sign system of artistic and informational identification of the Olympics ceremonial suit together with athletes and representatives of the delegation, which is also the brand of the country for which the suit is created.

Files

Determinants_of_Artistic_Information_Identification_of_the_Olympics_Ceremonial_Suit.pdf

Files (318.3 kB)

Additional details

References

  • Dufrenne, M. (20078). Vklad estetiki v filosofiyu [The Contribution of Aesthetics to Philosophy]. In N. A. Khrenov & A. S. Migunov (Comps.), Estetika i teoriya iskusstva XX veka [Aesthetics and Theory of Art of the Twentieth Century]. Progress-Traditsiya [in Russian].
  • Hottenroth, F. (2001). Illyustrirovannaya istoriya material'noi kul'tury [An Illustrated History of Material Culture]. AST [in Russian].
  • Inozemtseva, A. N. (2013). Rannyaya institutsional'naya teoriya iskusstva D. Diki. Predposylki i istochniki vozniknoveniya [D. Dickey's Early Institutional Theory of Art. Prerequisites and Sources of Occurrence]. ART&CULT, 10(2), 140–144. https://cutt.ly/4Psrfsk [in Russian].
  • International Olympic Committee. (n.d.). Tokyo 1964 Legacy. Retrieved February 15, 2022, from https://olympics.com/ioc/legacy/tokyo-1964-legacies-all [in English].
  • International Olympic Committee. (2020, July 17). Olympic Charter. DidWeDo. https://cutt.ly/FPa1f6e [in English].
  • International Olympic Committee. (2021, July 24). Coca-Cola's Placard Bearers help to promote diversity and inclusion at Tokyo 2020 Opening Ceremony. https://cutt.ly/iPa1vZV [in English].
  • Kanarskii, A. S. (2008). Dialektika esteticheskogo protsessa [Dialectics of the Aesthetic Process]. Mironovskaya tipografiya [in Russian].
  • Kosareva, E. A. (2006). Moda. XX vek. Razvitie modnykh form kostyuma [Fashion. XX Century. The Development of Fashionable Forms of Costume]. Peterburgskii institut pechati [in Russian].
  • Kos'kov, M. A., & Muzalevskaya, Yu. E. (2011). Kostyum. Osnovy teorii [Costume. Fundamentals of the Theory] [Monograph]. Pushkin Leningrad State University [in Russian].
  • Kutilina, Kh. Ye. (2014). Perspektyvizm u suchasnii filosofii mystetstva (teoriia Dzheimsa O. Yanga) [Perspectiveism in Modern Philosophy of Art (Theory of James O. Young)]. NaUKMA Research Papers in Philosophy and Religious Studies, 154, 30–34 [in Ukrainian].
  • Losev, A. F., & Shestakov, V. P. (1965). Istoriya esteticheskikh kategorii [History of Aesthetic Categories]. Iskusstvo [in Russian].
  • Makarevska, K. (2021, July 20). Yak vyhliadaie olimpiiska forma riznykh krain na Ihry-2020 v Tokio [What Does the Olympic Uniform of Different Countries Look like at the 2020 Games in Tokyo]. Suspilne. https://cutt.ly/kPazhNy [in Ukrainian].
  • Malynska, A. M., Pashkevych, K. L., Smyrnova, M. R., & Kolosnichenko, O. V. (2014). Rozrobka kolektsii odiahu [Development of Clothing Collections]. NVTs Profi [in Ukrainian].
  • Matvieiev, S. F., Radchenko, L. O., & Shcherbashyn, Ya. S. (2005). Olimpiiska osvita – priorytetnyi napriam v diialnosti Olimpiiskoi akademii Ukrainy [Olympic Education is a Priority in the Activities of the Olympic Academy of Ukraine]. In Olimpiiskyi sport i sport dlia vsikh [Olympic Sports and Sports for All], Abstracts of the IX International Scientific Congress. Olimpiiska literatura [in Ukrainian].
  • Muller, N. (2003). Olimpiiskoe obrazovanie [Olympic Education]. Mir sporta, 3, 6–12 [in Russian].
  • Mykhailova, T. S. (2021, March 24–25). Vizualna identychnist v paradyhmi sotsiokulturnoho prostoru Ukrainy [Visual Identity in the Paradigm of Socio-Cultural Space of Ukraine]. In Ukraina u svitovykh hlobalizatsiinykh protsesakh: kultura, ekonomika, suspilstvo [Ukraine in the Globalization Processes: Culture, Economy, Society], Abstracts of the III International Scientific and Practical Conference (Pt. 1, pp. 91–95). KNUKiM Publishing [in Ukrainian].
  • Nikolaieva, T. V. (2008). Tektonika formoutvorennia kostiuma [Tectonics of Costume Formation]. Aristei [in Ukrainian].
  • Rodichenko, V. S., & Stolyarov, V. I. (1997). Olimpiiskoe obrazovanie i sovremennye tendentsii razvitiya v oblasti politiki i ideologii [Olympic Education and Current Development Trends in Politics and Ideology]. Sport, dukhovnye tsennosti, kul'tura, 6, 26–32 [in Russian].
  • Shandrenko, O. M. (2014). Etnomystetstvo yak dzherelo modyfikatsii proiektnykh stratehii formotvorennia v dyzaini odiahu [Ethnic Art as a Source of Modification of Design Strategies of Shaping in Clothing Design]. Bulletin of Kharkiv State Academy of Design and Arts, 7, 34–37 [in Ukrainian].
  • Trukhina, O. (2021). Ot rossiiskogo "flaga" do vengerskikh kimono: kak vyglyadit olimpiiskaya forma v Tokio-2020 [From the Russian "flag" to the Hungarian Kimonos: what the Olympic Uniform Looks like in Tokyo 2020]. MarieClaire. https://cutt.ly/HPam5iN [in Russian].
  • Weiß, H. (2006). Vseobshchaya istoriya mirovoi kul'tury [General History of World Culture]. Eksmo [in Russian].