CHALLENGES IN LOGISTICS OPERATIONS IN ORGANIZED RETAILING: A STUDY ON BIG BAZAR

Purpose: A high-quality logistics and supply chain team is indispensable for the success of a retail store. The working pattern in the logistics department must be put in place to give way for a better outcome and smooth flow of work. The current leaning of the changes in global business is making logistics an important function in the development and growth of business and industries in all sectors. The boom in the e-commerce business and initiatives like MAKE in India will certainly bring sizeable growth for Logistics Service Providers (LSPs). Methodology: This paper is a case study approach to examine the wide-ranging logistics tasks, functions, and the challenges faced by the company in logistics and the service practices towards its customers at future group outlets. The ABCD analysis on the logistics operations and services to its customers gives the idea regarding the strong functioning of the store in the location which is demanding for quality products. The strategies which can provide ideas for a systematic workflow system helps in delivering and maintaining quality service towards its customers and thereby increase the overall store performance in the sales numbers and customer satisfaction to retain loyal customers. Findings: The Company has a clear understanding of the logistics important for a retail store and has set a specific sequence designed as a process with a series of strategies supporting the logistics team to overcome the challenges and have an upper hand in the market. Originality: These findings are based on the available secondary data and the different identified strategies to serve the customer visiting the store. The retail store needs to address the challenges faced in carrying out the logistics operations Paper Type: Conceptual Research