Animated Advertisement in Pakistan: Its Impact as an Emerging Medium in Pakistani Media

Advertisement is one of the major factors for a company to make it successful, unbeatable and unforgettable, at the same time advertisement can play this role in completely contrary ailment. Advertisement has a long history in which advisement faces various ups and downs. Pakistan became an independent nation in 1947, Islamic Republic of Pakistan. This research paper will focus on the advertisement since then. As in the beginning advertisement based on radio and some newspaper. Due to the limitations of printings and colors application advertisement was limited. Introduction of television emerged new dimensions in industry and evolve new mediums in it and advertisement is one of the effective media. Intend of this research paper is to trace down the history of animation in Pakistan media industry specifically in advertisements. Animated advertisement has marked its effect on consumer behavior. Companies need to adopt emerging mediums to survive in competitive corporate world, as the brands and companies with new techniques make them modern and up to date for their consumers and for the other potential customers. For compiling this research paper, data has been collected through secondary sources, from the prior works of researchers of this region and intercontinental. And an online survey conducted on a focus group of teenagers as teenagers are the more component consumer of the existing market. As teenagers covers the maximum market and brands, and now a day’s youngsters are the more potential consumer of any brand and advertising can change their behavior towards certain brand. Results shows the impact of new medium and the results of this research will fill the gap of existing theory in this research field. Limitation of this research was collecting the more reliable data from printed sources as this is the first handed research of its own kind on the mentioned subject in this region and previous research data on Pakistani animated industry is not documented on reliable sources.  In future more specific and more focused research on any techniques can be conducted.