A STUDY ON EMPLOYEE'S ATTITUDE IN N.P.K.R.R CO-OPERATIVE SUGAR MILLS LIMITED AT THALAINAYAR

An attitude is a favorable or unfavorable evaluation of something. Attitudes are generally
positive or negative views of a person, place, things or event- this is often referred to as the attitude
object. They reflect that how one feel about something. For example if someone says that i like my
job. This statement expresses his attitude towards his job. Each and every person has different
attitude at different conditions. More precisely attitudes can be defined as a persistent tendency to
feel and behave in a particular way toward some object which may include events or individuals as
well. Attitude is a hypothetical construct that represents an individual's like or dislike for an item.
Attitudes are positive, negative or neutral views of an '' attitude object'': i.e a person, behavior or
event. People can also be ''ambivalent'' towards a target, meaning that they simultaneously possess a
positive and a negative bias towards the attitude in question. Attitudes are composed from various
forms of judgments. Attitudes develop on the ABC model (affect, behavioral change and
cognition).The affective response is a physiological response that expresses an individual's
preference for an entity. Attitudes towards supervision, pay, benefits, promotion, or anything that
might trigger positive or negative reactions. As a result, employee satisfaction and attitudes represent
one of the key area for measuring organizational effectiveness. Attitudes is a mental state relative to
what we believe and affects our entire lives. We express our attitude in our words and actions.
Attitudes are greatly influenced by association which means they are contagious. The best way to
develop a positive mental attitude is to surround yourself with optimists. Positive people have a
magnetic influence which attracts help and support that assist them in achieving their goals.