CONSUMER RESPONSE TO EFFECTIVENESS OF TELEVISION ADVERTISEMENT WITH SPECIAL REFERENCE NGAPATTINAM DISTRICT OF TAMILNADU

Television is a mirror to a nations personality it can recall the past well upon the present
and peep into the future. It is recognized as a medium or mass communication and its
significance lies in the fact that it can transmit not only the word, but pictures as well. Television
is certainly the potent and popular because, it has an instantaneous and intimate approach and
appeal a visual charm or its own and more flexibility and mobility in its converge and mode or
operation. To quote water Cronkite “Television can do most communication chores for better
than print unit dimensional radio it is better than any other medium.. Television transmission in
western countries the introduction In its wake, television brought a new exciting dimension to
advertising. The new dimension was not only due to the simple fact that the advertisers, had a new
medium. But it is also due to the fact that the advertiser has whole new set of techniques for
reaching out to the people, and getting this advertising message across to the people, the
advertisers were naturally attracted to this new medium, as it provided an opportunity for
presenting live demonstrations or their products and services to a large audience.