TELEVISION ADVERTISEMENT OF EFFECTIVENESS WITH SPECIAL REFERENCES IN NGAPATTINAM DISTRICT OF TAMILNADU

Television plays an important role in the development of the country. In most of the
developed countries, people are well aware of the advantages of television. They are getting
update information through television. In India, radio and newspaper played a major role earlier
in providing information to the people. The accessibility of television has brought about
tremendous changes in the attitudes of people, both urban as well as rural. Presently, they are
getting the latest information on practically every aspect of life, literature and science with the
help of television network. Urban and rural people have changed their attitudes towards social,
economic and political matters due to their exposure to this powerful medium. The mass media
has created demand for goods and services in rural areas. Smart marketers are employing the mix
of conventional and non-conventional media to create demand for their products. The growth of
satellite TV channels and cable TVs has had a major impact on rural consumers. It has led to
change in lifestyles. Consumption of non food items has increased. Since the accessibility to
television is high compared to other media, rural consumers now aspire to buy well known,
popular brands rather than we purchase commodities.