THE STUDY OF WELLNESS TOURISM IN INDIA

Tourism is not only a growth engine but also an employment generator. According to the Economic Survey 2011-12, the sector has the capacity to create large scale employment both direct and indirect, for diverse sections in society, from the most specialized to unskilled workforce. It provides 6-7 per cent of the world’s total jobs directly and millions more indirectly through the multiplier effect as per the UN"s World Tourism Organization (UNWTO). Tourism industries are growing day by day for offering various innovative Tourism products like, Wellness, Spiritual, Adventure, Medical tourism products. India stands at the forefront of today’s global spa and wellness market, alluring domestic and international visitors alike with the time-honoured traditions of Ayurveda and yoga and high quality, affordable medical tourism. Now poised to become the fifth largest consumer market globally by 2020, India demonstrates all the demographic advantages of an ideal market for leading international spa and wellness brands. At present, the country boasts a 350-million strong middle class, a notably large youth population(50% of which are under the age of 25), rising levels of disposable income, and associated increases in overall aspiration and experimentation, as well as obesity, related health issues, and health consciousness.

 Wellness, Recreation, Health.