Business Development Strategy in Pt. Revolver Love Coffee, Badung Regency, Bali: Based On Swot Analysis
Creators
- 1. Program Magister Manajemen, Fakultas ekonomi dan Bisnis, Universitas Udayana, Bali, Indonesia
Description
Abstract: The development of the community's economy is marked by businesses selling various snacks and drinks. The type of business that is starting to develop on the island of Bali is "Coffee Shop" one of the names of businesses engaged in this type of business is PT. Revolver Cinta Kopi has now opened locations in several points in the Kuta area, namely Seminyak, Petitenget and Canggu. The purpose of the study was to determine the external and internal factors in researching and reviewing the strategies used by PT. Revolver Cinta Kopi for business development used the EFE, IFE, and SWOT (Strength, Weakness, Opportunity, Threats) analysis approaches. The data analysis method used qualitative methods, the data collection techniques used interviews, the type of data used as primary data, and the sampling technique used was random sampling. The results show that the EFE PT. Revolver Cinta Kopi's approach can take advantage of opportunities and avoid threats; the results of the IFE approach show that PT. Revolver Cinta Kopi has a relatively good internal condition or ability to take advantage of its strengths and can overcome its weaknesses. The results of the SWOT analysis are in prime and stable condition, so it is possible to continue expanding and supporting an aggressive growth policy (Growth-oriented strategy). Moreover, strategies can be applied by PT. Cinta Kopi's revolvers for business development are product development strategy, quality control, and marketing intelligence.
Keywords: SWOT Analysis, Business Strategy, Business Development.
Title: Business Development Strategy in Pt. Revolver Love Coffee, Badung Regency, Bali: Based On Swot Analysis
Author: Made Astrela Widani, I Gede Tito Dana Perkasa, Ni Luh Putu Sri Widiasih, Ni Nyoman Kerti Yasa
International Journal of Recent Research in Interdisciplinary Sciences (IJRRIS)
ISSN 2350-1049
Vol. 9, Issue 2, April 2022 - June 2022
Page No: 87-96
Paper Publications
Website: www.paperpublications.org
Published Date: 22-June-2022
DOI: https://doi.org/10.5281/zenodo.6685217
Paper Download Link (Source)
https://www.paperpublications.org/upload/book/Business%20Development%20Strategy-22062022-4.pdf
Notes
Files
Business Development Strategy-22062022-4.pdf
Files
(855.8 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:1be98f4b3eb3f04a6d393d61fbc18ad3
|
855.8 kB | Preview Download |
Additional details
Related works
- Is derived from
- Journal article: https://www.paperpublications.org/upload/book/Business%20Development%20Strategy-22062022-4.pdf (URL)
- Is published in
- Journal article: 2350-1049 (ISSN)
References
- [1] Adi, A.Y. 2019. Strategi Pengembangan Bisnis Pada Depot Curly Curry. AGORA, 7(1), 103-109.
- [2] Agustian, E., Mutiara, I., & Rozi, A. 2020. Analisis Strategi Pemasaran Untuk MeningkatkanDaya Saing Umkm Kota Jambi. J-MAS (Jurnal Manajemen Dan Sains), 5(2), 257-262.
- [3] Alamanda, D. T., Anggadwita, G., Raynaldi, M., Novani, S., & Kijima, K. 2019. Designing Strategies Using Ife, Efe, Ie, And Qspm Analysis: Digital Village Case. The Asian Journal Of Technology Management, 12 (1), 48-57.
- [4] Astika, I. M. J., & Suharyo, O. S. 2021. Internal and External Enviromental Strategy Analysis Using Swot Matrix and QSPM. International Journal of Progressive Sciences and Technologies, 25 (1), 507-516.
- [5] Evirasanti, M., Rahyuda, K., & Yasa, N.N.K., 2016, Pengaruh Kualitas Makanan, Kualitas Layanan dan Lingkungan Fisik Terhadap Kepuasan dan Behavioral Intentions (Studi Di Métis Restaurant), E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 5 (12)
- [6] Fauziah, P., & Mulyana, M. 2018. Formulation Of The Green Marketing Development Strategy For The Body Shop Botani Square Bogor. In International Conference On Accounting And Management Science 2018, 11(4) 171-181.
- [7] Guntarayana, I.2022. Analisa Strategi Bisnis Pemasaran Coffee Shop. Translitera: Jurnal Kajian Komunikasi Dan Studi Media, 11(1), 70-81.
- [8] Hasibuan, S., & Amela, F. 2019. Implementasi Quantitative Strategic Planning Matrix (Qspm) Dalam Merencanakan Strategi Pemasaran Pada Usaha Minuman Happy Bubble Drink Di Kota Binjai. J. Bisnis Adm, 8(1), 26-36.
- [9] Hidayati, A., & Kurnia, P. R. 2017. Strategi Pemasaran Produk Pepaya Sunfresh Jenis California Grading B Dan C Di Pasar Tradisional Kawasan Jabotabek 2012-2014. Journal of Management and Business Review, 9 (1), 38-57.
- [10] Hubeis, M. & Najib, M. 2014. Manajemen Strategik, Jakarta: Pt Elex Media Komputindo.
- [11] Komala, R. D., & Wijaksana, T. I. 2019. Analisis Strategi Pemasaran Menggunakan Analisis Swot Studi Pada Eduplex Coworking Space Bandung. Eproceedings Of Management, 6(1), 920-927.
- [12] Luntungan, W. G., & Tawas, H. N. 2019. Strategi Pemasaran Bambuden Boulevard Manado: Analisis Swot. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(4), 5495-5504.
- [13] Mas'ari, A. H. M. A. D., Hamdy, M. I., & Safira, M. D. 2020. Analisa Strategi Marketing Mix Menggunakan Konsep 4p (Price, Product, Place, Promotion) Pada Pt. Haluan Riau. Jurnal Teknik Industri: Jurnal Hasil Penelitian Dan Karya Ilmiah Dalam Bidang Teknik Industri, 5(2), 79-86.
- [14] Melasari, S., & Sujana, I. N. 2018. Analisis Strategi Pengembangan Bisnis Pada Hotel Banyualit, Buleleng. International Journal Of Social Science And Business, 2(3), 176-184.
- [15] Pramyda, B.A. & Yasa, N.N.K., 2021, The Effect of Servicescape on Customer Satisfaction and Repurchasing Intentions in Millenials (Study at the Bali Branch of Simpang Raya Restaurant), SSRG - International Journal of Economics and Management Studies, 8 (10), 115-125.
Subjects
- Paper Download Link (Source)
- https://www.paperpublications.org/upload/book/Business%20Development%20Strategy-22062022-4.pdf