A study of sustainable business practices for online business

Starting a business is difficult. More difficult is sustaining it over the long-run. In the absence of a good strategy, businesses can fail very quickly. Online businesses have ushered in big numbers in India in recent times. Governments’ strong pushes to Digital India, Start-up India, and Digital Commerce, etc. have encouraged businesses to come up in an online mode. They are no more a trend. Rather they have become the need of the hour. In such circumstances, many people may jump into the online business domain. But sustaining these businesses requires a clear strategic path. This article tries to identify key factors that can lead to sustainability for online businesses. Both primary and secondary data has been used for this purpose. Respondents widely agree to the sustainable business practices stated for the online business. At the same time, they deny much of the visibility of these factors in the current business framework of online business firms.