Marketing techniques used by political parties – A brief literature survey

Like products and services, political parties have to do "marketing" to grab the highest "market share," that is, the vote share. Like business firms, parties should know where they remain in their "market." Marketing isn't a movement that political parties may enjoy at their circumspection; it is a steady and vital political capacity to go to verifiably or expressly, effectively, or something else. The parties compete intensely to grab the voters' attention and convince them to vote for their Party. All this involves a good deal of "marketing." This paper briefly reviews some recent literature dealing with political parties' marketing techniques not just for winning votes once but also for building a vote bank and developing voter loyalty.