Roles of Fashion Blogs in Marketing

Abstract

Fashion blogs in marketing are a source of targeting global audiences through trends and different lifestyles. It is also a new way of marketing strategy that could attract consumers through advertisements and social media platforms. It is also a way of creating a strategy that could differentiate their mindset towards the fashion blogs and trends within their lifestyles. Through fashion blogs, they can assess their choices for the latest trends that can be seen through social media platforms. However, we interviewed 18 participants ages 20-24 years old, sharing their insights into our research and follow-up/probing questions regarding The Roles of Fashion Blogs in Marketing.