The Roles of AI in Marketing Channels Among SMEs

Abstract

The point of this study is to discover and look for the different roles of ai in marketing channels among SMEs. Then Three research questions were composed to collect the respondents' answers that would help with this study. The first question is, (1) What are the positive and negative effects of Artificial Intelligence. in marketing channels among SMEs? The second question (2) What is the importance of A.I in marketing channels among SMEs? and lastly (3) How will Artificial Intelligence (A.I.) make the marketing channels easier for the SMEs? Then the researchers used a convenience sampling technique to choose the 15 respondents from Far Eastern University. This study also used focused group discussion the gathering the needed data to have the research questions answered. Furthermore, the results for each table are shown in Table 1st majority of the participants said that Artificial Intelligence are efficient and reduces their working time by making some tasks easy to do. Then at the 2nd table, the majority of the participants said that they improve their relationship with their customers, and also some participants said that they maximize their profit by lowering their costs and making the work faster because of the Artificial Intelligence (A.I). Lastly, the 3rd table showed there are many positive and negative effects of Artificial Intelligence in SMEs. Half of the participants said that it helps them save more money, it’s time-efficient and it has easier transactions by eliminating human errors. But some of the respondents stated that some of their employees lose their jobs, and some are having a hard time adjusting because of technological advancement. In conclusion, the majority of the respondents have a positive result when using Artificial Intelligence (A.I.) for their business.