The Impact of the Pandemic to the Buying Behavior of the Filipino Youth

Abstract

Amongst the people living in the Philippines, the youth takes up a significant number of its total population. When the pandemic became a global health emergency, its impact influenced a change in their buying behaviours. This study aims to answer how that impact affected the Filipino youth in their buying behaviour. The sampling method used is convenience sampling, which included 21 participants who were interviewed through focus groups discussion (FGD) and are in the age range of 15 – 24, considered Filipino youth. The study is qualitative research that used the case study design. From the data gathered, the researchers found that most youths were conscious of what or where to use their money, and online shopping had become a coping mechanism for them. Another result indicates that youths decreased their out-of-home spending and transitioned to cashless payments through online transactions; also, they now prefer online shopping rather than physical stores.