Studies on the Translation of Red Culture Publicity from the Perspective of Cross-cultural Communication

Red Culture is one of the symbols of Chinese national spirit in China. With the enhancement of China’s international status, the world gets to know the Red Culture stage by stage. And yet, in the process of Red Culture’s foreign publicity, the depth and breadth of cultural diffusion have been affected by different factors. This paper objectively analyzes the current situation of foreign publicity translation about Red Culture and then focuses on the Red tourism industry to explore the characteristics and advantages of foreign-oriented publicity translation under the intercultural communicative perspective. In the end, we are trying to come up with some methods to increase the accuracy of Red Culture publicity translation.