UNIFIED THREAT MANAGEMENT VETERAN - A CASE STUDY ON CYBEROAM TECHNOLOGIES PVT. LTD.

Cyberoam Technologies Pvt Ltd is a veteran company involved in the area of Unified Threat Management Systems. It was founded by Ben Casado and Hemal Patel as a division of Elitecore Technologies at Ahmedabad in 1999. Unified threat management is an appliance or virtual machine that combines multiple security aspects such as Antivirus, Intrusion prevention system, Firewall, Anti-spam to safeguard the network and computers of the enterprise. Cyberoam Technologies manufactures and sells Unified threat management appliances which comprising of Antivirus, Spam filter, Web filter, Application Firewall, intrusion prevention system etc. Cyberoam UTM’s are also known as Next-generation Firewalls. The Layer 8 technology from Cyberoam enables network access based on identity and role. UTM devices are widely used by companies, educational institutions, small and medium-sized enterprises to protect their internal network from external threats, to shape their bandwidth utilization, to track and control Internet usage, etc. Some of the products developed by Cyberoam Technologies include Cyberoam Unified threat management appliances, Cyberoam iView, Cyberoam Central Console and Cyberoam NetGenie. Cyberoam unified threat management device is designed to meet all the relevant regulatory compliance requirements such as HIPAA, CIPA, PCI-DSS, ISO 27001, GLBA, etc. Cyberoam has a presence in over 125 countries and a strong customer base of over 60,000 users around the world. Their full-fledged customer support and software development and research wing operates from India. The total workforce of the company was more than 550 worldwide prior to the acquisition by Sophos. In 2014, Cyberoam was acquired by Sophos, a UK company. Post-acquisition Cyberoam and Sophos merged their international research and development activities to offer quicker product growth. We analyze product development strategies of Cyberoam Technologies in this case study along with product / service strategy, CSR strategy, marketing strategy, and security strategy. Some suggestions to promote sustainable development are also presented based on the SWOT analysis.