Published April 1, 2022
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IMPACT OF ADVERTISEMENT ON CONSUMERS BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO POLLACHI
Creators
- 1. Ph.D Research Scholar in Management, Rathinam College of Arts and Science, Coimbatore, Tamilnadu
- 2. Associate Professor, School of Management (SOM), KPR College of Arts Science and Research, Coimbatore, Tamilnadu
Description
Advertising has added in a sophisticated way of constructing consciousness approximately any product or a provider with inside the society. The main objective of the study is to determine the Impact of advertisement on consumer buying behavior. A sample of 100 respondents is collected using multi-stage sampling. Both primary data and secondary data were collected from the study. The collected data has been analysed using percentage analysis and chi-square test. The study concluded that understanding consumer psychology, company’s expertise new products, marketing campaigns and increase profitability through advertisement.
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References
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