Dining preference of the Domestic Tourists' of Mysore

Food is an integral part of the culture and plays a crucial role in shaping the overall tourism experience (Richard 1996). Culinary specialties of Mysore received increased attention within the spheres of destination marketing and academia. This study aims to provide insight into the dining preference of domestic tourists visiting Mysore. Firstly, findings validate that food planning is significantly different for every category of domestic tourists visiting Mysore. Secondly, findings illustrate Word Of Mouth recommendations remain the most preferred source for dining decision-making for domestic tourists in Mysore. Lastly, the findings indicate that domestic tourists give preference to the restaurant located outside of the hotels for their dining. The analysis and outcome of this study attempt to provide insights into tourist dining behavior which can help to improve the decision-making of the tourism stakeholders.