The Rise of Facebook Marketing in Chinese Companies
Creators
- 1. Department of e-commerce Technology, School of Information Engineering, Huzhou Normal University, China
Description
The use of Facebook as a social media handle for marketing is getting increasingly common. These platforms are used for not just communication, but also to promote business operations in society. China is one of the world's fastest-growing economies, and its corporate operations have embraced social media technology as a means of selling their products both domestically and worldwide. The purpose of this article is to discuss how Chinese businesses use Facebook social media to their brands awareness. By sampling a few social media sites aside the main focus, Facebook, the author examined how social media platforms can be used as marketing tools in China. The author discovered that social media has developed a significant relationship between firms in china and customers around the world, and that social media is an important role in the success of businesses because of its ability to offer information and wild audience.
Files
12. 138-151 The Rise of Facebook Marketing in Chinese Companies.pdf
Files
(526.8 kB)
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