Consumer Acceptance, Trust, and Perceived Risk Regarding Genetically Modified (GM) Foods: A Survey-Based Study in Bangkok, Thailand

Genetic modified (GM) is a rapidly evolving technique that can help farmers increase their production and profitability. The study looked at consumer acceptance of genetically modified foods in Bangkok, Thailand. The effect of several parameters on consumer acceptance of GM foods was estimated using a qualitative choice (Logit) model. The findings revealed that over 90% of respondents had heard or read anything about genetically modified foods, showing a high degree of awareness among respondents in Bangkok. The findings also revealed that 72% of those polled were willing to accept genetically modified goods. According to the logit model, consumers in the study area between the ages of 31 and 50 were more likely to accept GM foods, whereas male respondents were less likely to accept GMFs. Furthermore, individuals with a secondary or university degree were more likely to embrace genetically modified goods. Consumer acceptance of genetically modified foods in Bangkok was also influenced by household size (ranging from 1 to 5 members), product label reading, and knowledge of science and technology. Public awareness and education are required conditions for GM food acceptance. This study's recommendation is to enhance effective education about the benefits of GM foods to raise the likelihood of adoption.