D6.3 RURITAGE brand

The RURITAGE brand is based on the overall RURITAGE approach, methodology and concept and builds upon the aggregation of territorial excellence of the Replicators (Rs) with the active collaboration of local stakeholders. The following deliverable presents the RURITAGE brand, its main concept, communication and vision. Guidelines have been developed that will establish criteria for the construction of sustainable single and multi-thematic paths, suggestions for raising awareness and involving the local population, standards for hospitality in the hospitality sector. This document also defines guidelines to create a winning brand developing along with tailored communication and promotion activities. Lastly, the presented document starts to develop ideas regarding the future governance and exploitation of the brand reflecting on possible legal entities to be established, governance mechanisms and future perspectives.