Published April 25, 2022 | Version v1

Does virtual reality affect how we perceive video ads?

  • 1. University of Valencia

Description

Extended abstract submitted to the 7th international XR Conference.

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Additional details

Funding

European Commission
RHUMBO - modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals 813234