LINGUISTIC AND NON-LINGUISTIC KNOWLEDGE STRUCTURES AND THEIR TYPES

Aim and tasks of the research is to discuss the cognitive essence of some stylistic devices, their types and utilization in different texts. To achieve the aim, the following tasks were set: to study the main problems and notions of stylistics and cognitive stylistics  and its branches; to define the term cognitive metaphor and to reveal the differences between cognitive metaphor and traditional metaphor; to discuss the theory of conceptual blending,  conceptual domains and stylistic devices based on these cognitive principles; to discuss the principle of redundancy as excessive usage of linguistic means; to discuss the principle of knowledge structures and their types; to reveal specific features of stylistic devices based on conceptual blending, principle of redundancy and knowledge structures.