Strategic priorities for the development of sales activities of enterprises

The subject of the study is the strategic priorities for the development of sales activities of
enterprises.
The purpose of the study is to determine the main strategic directions of regulation of production
and marketing activities of enterprises.
Research methods. The dialectical method of scientific cognition, the method of analysis and
synthesis, the comparative method, the method of generalization of data are used in the work.
Results of work. The paper identifies the main stages of strategic planning of the product sales
process. The structural components of the production and sales strategy of enterprises are given.
Four groups of regulatory strategies for defining strategic priorities in the production and sales
activities of enterprises are outlined. Strategic directions of regulation of production and sales activity
of enterprises are formulated.
Conclusions. The main stages of strategic planning of the product sales process are identified. The
strategic directions of regulation of production and sales activity of the enterprises are formulated, in
particular: preservation and strengthening of a position in the market by investing for maintenance of
growth with the maximum possible speed; concentration of efforts on support of business strengths;
large investments in the most attractive market segments; maintaining the ability to counter
competitors; ensuring high profitability by increasing productivity; limited expansion of activities is
ensured by finding ways to diversify, not associated with high risk, while minimizing investment and
streamlining all production and marketing operations; the main emphasis on making a profit by
protecting positions in the most profitable segments; product modernization; investment minimization.