Published January 31, 2022
| Version v1
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LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING
Creators
- 1. Student of master's degree of Faculty of Foreign Philology of National University of Uzbekistan named after Mirzo Ulugbek
Description
Abstract. The article explores advertising appeal as a special genre and rhetorical phenomenon. Advertising text is a communicative unit with a special structural and semantic organization. The objectives of the study are to identify the compositional, linguistic and rhetorical parameters of this text, as well as to study the impact on the mass addressee using cognitive, pragmatic and rhetorical strategies, tactics and techniques.
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