Project deliverable Open Access

Website and Social media strategy - D8.2

Yasmina Ganse; Nigel Claridge

Social media will be used extensively to raise awareness and to inform and engage target audiences throughout the project. In this document, a strategy is presented to ensure more media traffic, relationship building, better target group satisfaction/retention and better service to key target groups and stakeholders, outlining which channels are most suitable for specific target audiences, how social media activities will be carried out and what the expected impacts and results are; in short how we will plan, execute, and measure all social media activities during the project. This document also presents the project logo and graphic identity, research and the analysis that was undertaken on how to best reach stakeholders. Moreover, the project’s stakeholders and their potential interest in BD4OPEM were identified. A continuous surveillance of potential new stakeholders and actors will be performed
during the project execution, in line with the uncertainties, challenges and changes in the technology, markets and business models in the energy sector. Also, the visual communication will show how the project is clustering and simplifying data. Finally, this document presents the website brief and the thinking behind it. Through the web, access to information about project activities, progress and results will be provided. It will fulfil the H2020 requirements to inform about the project.

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