Microeconomic consequences of COVID-19: Swapping the bench for entrepreneur's business

Amidst COVID-19 pandemic microeconomic activities have compressed, which is resulting in loss of employment and income, and a rise in poverty and inequality. By the same token, uncertainties are looming large in terms of macroeconomic mismanagement due to Covid-19, which is gradually decaying given the inefficiency in both consumer and small business. This study examines the way how selling ability and purchasing behavior are being reduced overwhelmingly. The number of impoverished people has increased compared to the pre-Covid period. This study has taken into consideration the impact of the COVID-19 induced economic crisis on entrepreneur income in Bangladesh. This study also explores the possible economic outcomes and how COVID-19 might evolve from its adverse effect in the upcoming future especially on income and sustains own sector by using the method developed by Lee and McKibbin (2003) and outstretched by McKibbin and Sidorenko (2006). However, this research demonstrates the scenario of the impact of Covid-19 pandemic on entrepreneur's business activities and in particular their conceptions of the comparison in consumer behavior during extreme situations. It is likely that how the pulse of the targeted marketplace will put the spotlight on entrepreneur's businesses so that they can be successful long after they launch, will be revealed in future studies.