MYTHICAL ARCHETYPES AND ADVERTISING

We believe that an advertising construction is really solid if it is based on well-defined elements, such as mythology. Of the various forms that myths manifest, we have dwelled on archetypes. An archetype serves the same function as a symbol. The definition of the archetype is: an example, a representation. Archetypes are usually copied after something. The archetype is an original example of something. Our ancestors conferred on their gods all sorts of such attributes: power, courage, honor, wisdom, protection.