An integrated approach to product sales regulation

The subject of the study is an integrated approach to the regulation of product sales.
The purpose of the study is to determine the mechanism of regulation of production and marketing
activities of enterprises through the application of an integrated approach to industrial management.
Research methods. The dialectical method of scientific cognition, the method of analysis and
synthesis, the comparative method, the method of generalization of data are used in the work.
Results of work. The paper presents the sequence of management changes in the application of
an integrated approach to the regulation of production and marketing activities of enterprises. The
expediency of application of complex automated enterprise management systems is determined,
which will allow to automate all business processes of the enterprise in the complex, combining them
into a single information field. Interactive management functions of the «sales cycle» are given. The
main components in the structure of the logistics cycle are highlighted.
Conclusions. The results of the conducted study were the following conclusions. The efficiency of the
industry depends primarily on the competitiveness of enterprises that are part of it, and therefore it is
advisable to apply an integrated approach to regulating the sale of productsexactly at the enterprise level
with the subsequent transition to the sectoral and national levels. When implementing an integrated
approach to the regulation of production and marketing activities, it is necessary to use complex automated
enterprise management systems. They allow to automate all business processes of the enterprise in the
complex, combining them into a single information field. The sales cycle combines in itself the features of the management cycle, which allows to effectively regulate the production and sales activities of enterprises through the basic functions of management. With the help of the logistic approach in the sales cycle the subsystem «sales» is integrated with the subsystems «production» and «supply» and the production and sales activity is considered as a single system that has feedback with the internal and external environment.