The Phenomenon of Ideas in Management Livelihoods of Society

Actuality. Cosmogeological phenomena and the rapid development of scientific and technical progress cause the next bifurcation of the world civilization and require a transition to a qualitatively different state of society. This is manifested in the increase of chaos and entropy and by all accounts is a systematic, multidimensional, planetary crisis of industrialism, which poses a threat to human existence. The output of forcing state and the transition to order is possible under condition of selection of the relevant attractors, which are based on socially significant ideas. Purpose and methods. The article aims at disclosing the essence of the phenomenon of ideas as the driving force in the management of the livelihoods of the society. Methodological basis of research is the dialectical principle of cognition, systemic, historical, cognitive, and situational approaches to the study of social phenomena, fundamental principles of the theory of ideology and control. Results. The essence of the spiritual power’ ideas, is able to penetrate deep into the human mind and influence on society. The influence of the most important ideas on the fate in individual countries and peoples. It is shown that the idea of "live" appear and disappear and in some circumstances can recover his strength. Substantiates necessity in fresh ideas which touch: roles of the state and market; relations between an individual, society and state; correlation of morality and economic efficiency, production and consumption; to democraticness of globalization, that in ideas, which would come forward as an alternative of neoliberalizm which has already exhausted the vital resource. Conclusions and discussion. The scientific novelty of the obtained results consists in deepening of essence understanding, role, value of ideas and their administrative function; in the theoretical analysis of life cycle in ideas and demand determination  on new ideas which are able to provide overcoming a system crisis and subsequent development of society. The practical value of the obtained results appears in possibility of their use for  strategy development in country and the following administrative science in new theoretical position about an idea as management.