Women Empowerment through the Development of Family Entrepreneurship towards a Creative Economy, Puger District, Jember Regency

The purpose of this study is to find out how the potential and opportunities that women have and the obstacles faced by women, as well as to find out how the model of women's empowerment in Mojosari village, Puger district, Jember district. This study is intended to describe the profile of women traders in developing entrepreneurship towards a local potential-based Creative Economy in Puger District, Jember Regency. The data of this study consisted of primary and secondary data. The data analysis technique uses an interactive model of analysis which has three components, namely data reduction, data presentation, and conclusion drawing.