Tourist Product Distribution Strategies and Performance of Tourist Sites in Nigeria's Geo-Political Zones

This research work is focused on the effect of tourist product distribution strategies on performance of tourist sites in Nigerias Geopolitical Zones. Distribution strategy is about how an organization distribute or makes available their products/services to the end users. While performance is how well a person or organization does a piece of work or activity over a period of time. The problems of the study was identified by a scholar who pointed out that many customers usually choose to buy a product but are not communicated efficiently, this then attracted the researchers interest to investigate same using selected tourist sites and to see how it can affect their patronage and brand image. The objective is to verify the effect of distribution of tourist product and services on organizational patronage and to look at the effect of distribution of tourist product/services on the brand image of the selected tourist sites. The study will be of significance to the general public, government at all level and employees. The research work was achieved through primary data, later analyzed with S.P.SS statistical package. However, simple linear regression was employed and findings reveals that the correlation coefficient is 0.556 in hypothesis one and 0.559 in hypothesis two which are very high as against the p-value 0.000. This implies that distribution of tourist product/services affects organizational patronage highly in the selected tourist sites leading to the rejection of the null hypotheses. Concluding that distribution of tourist product/services are significant on organizational patronage and brand image in the selected tourist sites. The researcher however, recommend that any organization/tourist sites who wish to be a preferred choice of destination should consider distribution strategy as a do or die affair